Blog
What we're learning building a call platform from the wire up — call tracking and attribution, AI on live calls, compliance, and the pay-per-call business. Written by the people doing the work, published when there's something worth saying.
Topics
A young blog, on purpose — a couple of well-made pieces a month over volume.
How calls get tracked, attributed, and measured — dynamic number insertion, campaign attribution, and what the data is actually good for.
Call Tracking on Moja →Voice AI in production: agents that answer and qualify calls, AI analysis of conversations, and what it takes to run either well.
AI Agents on Moja →The regulatory side of the voice channel — TCPA, consent, recording rules, and how platform choices affect risk.
The pay-per-call business: networks, buyers, publishers, RTB, and the mechanics of buying and selling calls.
Moja for Pay-Per-Call →What the network sees: anonymized, aggregate patterns from real call traffic. Published only when the numbers are ours and verified.
In the works
Moja runs its own network, which means we see real, cross-network call patterns nobody else in pay-per-call can publish. We're building a recurring benchmark report from that data — anonymized and aggregate. It ships when the numbers are solid, not before.
Want the first report when it's out? Tell us at [email protected].