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Call Tracking & Attribution

How calls get tracked, attributed, and measured — dynamic number insertion, campaign attribution, and what the data is actually good for.

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AI call tracking, explained: what it adds and when it's worth it

Traditional call tracking tells you who called and where they came from. AI-powered call tracking tells you what happened on the call — here's how the pieces fit, without the hype.

January 18, 2026 · Moja AI Team · 2 min read

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